Heading to an expo like Beautycon or Sephoria can feel overwhelming if you’re not sure what to expect. As a regular shopper, follow these tips to fully embrace the experience.
Map Out Your Must-Sees
Whether it’s browsing a favorite brand or catching a panel, strategize your itinerary in advance. Download event apps in case of last-minute schedule changes too.
Come Charged and Hydrated
All-day roaming means you’ll need portable energy. Pack a battery backup, water bottle, and snack to keep stamina up as you shop and learn.
Take Note of Special Deals
Many vendors offer one-day-only discounts, bundles or GWPs exclusively at events. Follow signage for promotions you won’t find elsewhere.
Visit Smaller Indie Booths Too
While big names draw crowds, emerging brands cater more to curiosities. You may discover your new favorite makeup or skincare line.
Sign Up for Freebies
Booths give away exclusive limited edition products just for registering. Swag also gives you something cherished to remember your experience.
Above all, keep an open mind as you explore. Chat with brand reps to get insider product scoops. Snap photos at engaging booths to reminisce later. Most of all, have fun discovering new obsessions at these one-of-a-kind celebrations of all things beauty and style.
Founder & Editor-in-chief at Daisi Jo Reviews
Daisi is the Founder and Editor-in-chief of Daisi Jo Reviews, a blog dedicated to sharing honest product reviews and provides practical beauty and fashion solutions that truly work to help busy, independent women feel their most authentic, confident selves – cutting through the hype to recommend only what will make the biggest impact.
